Peters now oversees Amazon Fresh and reports to ex-Tesco executive Tony Hoggett, who leads Amazon's physical stores business. Shoppers check out the sale items as they wait in line for the new Amazon Fresh store to open on E. Colorado Blvd in Pasadena, CA Thursday, September 15, 2022. In addition to the Woodland Hills Fresh store, Amazon reopened locations in nearby Pasadena and Irvine this week, after redesigning two Chicago-area Fresh stores in August. Amazon Fresh store in Los Angeles neighborhood of Woodland Hills Annie Palmer'Where's the butter located?' On Thursday, Amazon said it's opening the Fresh grocery delivery service to everyone in the U.S., after trials in a handful of cities.

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